Case Study: Avis-de-décès modernizes memorial notices with Visual Craft

Avis-de-deces.com boosts organic traffic 150% with Visual Craft

Visual Craft partnered with Avis-de-deces.com, a platform for digital memorial notices, which faced challenges modernizing its traditional print-based process. The client needed to overhaul its user experience for emotional sensitivity, streamline complex pricing models involving numerous newspapers, and integrate with legacy systems while ensuring data security and compliance.

To address this, Visual Craft implemented a dynamic pricing engine and a robust backend for seamless integration. They also performed a complete UI/UX redesign and integrated the Gemini 2.0 Flash AI model to generate diverse content for improved SEO. This solution led to a 150% increase in organic traffic, a 35% rise in user engagement, and a 20% boost in conversion rates for the client.

Avis-de-deces.com