Case Study: Terna brings renewable energy data to life with The Visual Agency

Terna launches Renewable Rhythms in 2024 with The Visual Agency

Terna, the Italian electricity transmission operator, sought to make complex renewable energy data accessible and engaging for a broad audience. They partnered with The Visual Agency to create a compelling data-storytelling solution for their sponsored project, Renewable Rhythms.

The Visual Agency designed and developed a responsive longform article and modular dashboards to showcase the data painting project. Their solution integrated data visualization, AI, and art, including data sonification, to transform Terna's energy data into an interactive, multi-sensory experience suitable for both personal devices and large exhibition displays. The result was an accessible digital experience that successfully engaged the public in understanding the energy transition through a blend of technical precision and artistic reflection.

Terna