Case Study: Terna advances sustainability communication with The Visual Agency's immersive digital platform

Terna boosts sustainability reach with The Visual Agency’s immersive platform

Terna, Europe’s largest independent electricity transmission operator, sought an innovative way to communicate its strategic role in the decarbonization process to stakeholders and the general public. The company engaged The Visual Agency to create a resource that would effectively tell the story of its sustainability projects and works.

The Visual Agency conceived and developed "Cielo, Terra, Mare," an immersive, multi-sensory digital platform. This solution used strong storytelling, 3D animations, and ambient sounds to guide visitors through Terna's projects. The platform was republished by specialized outlets, significantly boosting Terna's online presence, generating new web traffic, and consolidating its leadership position in the energy transition.

Terna