Case Study: Mediaset optimizes viewer profiling and TV scheduling with The Visual Agency's custom dashboard

Mediaset builds a dashboard for millions of users with The Visual Agency

The Visual Agency partnered with Mediaset, a major television group, to better analyze the socio-demographic characteristics of viewers of its TV online properties. The challenge was to process and visualize millions of data records to gain a full overview of the consumer journey and optimize broadcasting.

The Visual Agency developed a tailored dashboard with a user-friendly, dark-themed interface designed to facilitate data analysis. The solution aggregated data from millions of active users, allowing Mediaset to track viewer preferences, habits, and interests across its programming. This provided the power to optimize broadcasting strategies based on detailed consumer profiling.

Mediaset