Case Study: Eni boosts energy awareness with The Visual Agency’s animated video series

Eni commissions 27 energy videos with The Visual Agency

The energy company Eni partnered with The Visual Agency to create engaging educational content for a younger audience. Their challenge was to launch their new EniTV platform and simplify complex energy topics to capture the attention of Millennials and Gen Z, thereby supporting brand positioning.

The Visual Agency developed an animated motion graphic video series called Energy Shot, which used dynamic storytelling, charts, and characters. To increase engagement, they also designed Instagram story stickers. This solution led to the creation of 27 episodes, a new connection with the public, increased brand awareness, and a Gold award in Computer Animation in 2019.

Eni