Case Study: Campari Group strengthens sustainability communication with The Visual Agency

Campari Group strengthens CSR communication over 2 years with The Visual Agency

The Campari Group sought to promote its corporate social responsibility and sustainability efforts both internally to its global employees and externally to the public. To address this challenge, they engaged The Visual Agency to create a comprehensive communication strategy and a suite of visual assets.

The Visual Agency developed a new brand identity named "The Sustainable Mix" to unify Campari's CSR initiatives, including a dedicated logo and a full offline communication toolkit for internal engagement. For external promotion, The Visual Agency executed a two-year social media strategy on Instagram and Viva Engage, creating an editorial plan and producing animated carousels and motion graphics videos tied to key awareness days. This solution successfully provided Campari with a cohesive and engaging way to communicate its sustainability commitments.

Campari Group