Case Study: Campari boosts data literacy and corporate data culture with The Visual Agency

Campari boosts data literacy over 1 year with The Visual Agency

The Visual Agency partnered with Campari Group to address the challenge of promoting a corporate data culture and increasing data literacy across its retail organization. The client's objective was to drive internal change through a communication campaign that would raise awareness about the value and applicability of its corporate data.

The solution implemented by The Visual Agency was a versatile, year-long internal communication plan featuring articles, motion graphic videos, data talks, and interactive surveys. This multi-module campaign was integrated into the company's existing strategy to engage different employee groups effectively. As a result, the project fostered increased collaboration and stakeholder buy-in, successfully promoting a data-driven corporate culture at Campari.

Campari