Case Study: GearLaunch achieves greater legal compliance and revenue growth with VISUA Visual-AI

Visual-AI Helps GearLaunch Increase Legal Compliance & Revenues

GearLaunch, a leading print-on-demand marketplace, needed a way to reduce the risk of intellectual property infringement across the user-generated content uploaded by sellers. The company was spending significant time and resources on manual oversight, dealing with DMCA notices, and managing potential legal liability from copyrighted or trademarked content. VISUA provided its Visual-AI brand protection and image matching platform to help GearLaunch monitor and flag potentially infringing designs.

VISUA implemented an automated scanning process that compares uploaded content against a library of protected logos and images, alerting GearLaunch’s Trust & Safety team to confirmed and possible infringements. This reduced manual review from hundreds of images per week to only a handful, improved legal compliance, and helped increase revenues by encouraging more original content. With VISUA, GearLaunch also saved on overheads, handled DMCA notices more efficiently, and strengthened trust with brands and legal teams.

GearLaunch

Jared Hunsaker

Vice President of Operations