Case Study: GearLaunch achieves stronger legal compliance and higher revenues with VISUA

GearLaunch cuts manual image reviews from hundreds a week to a handful with VISUA

GearLaunch, a leading print-on-demand marketplace, faced significant challenges with intellectual property infringement on its platform. A minority of sellers were uploading unauthorized content featuring protected imagery, which exposed GearLaunch to potential legal liability and created a high volume of costly, manual DMCA takedown requests. To address this, they partnered with VISUA and implemented its Visual-AI platform for automated content moderation and trademark protection.

VISUA's solution provided an automated process to scan all uploaded designs against a database of protected imagery, flagging potential infringements for review. This drastically reduced manual oversight and allowed GearLaunch to pre-empt issues. The results included a major increase in legal compliance and revenue, significant savings in overheads, and the ability to handle DMCA notices with ease, all while building trust with major brands.

GearLaunch