Case Study: Brandwatch Achieves Smarter Visual Brand Monitoring with VISUA

Brandwatch takes brand insights to new heights through the power of Visual-AI

Brandwatch is a world-leading consumer intelligence platform used by thousands of marketers and analysts to understand what customers are saying online. As digital media became increasingly visual, Brandwatch found that more than 80% of visual mentions had no corresponding text mention, making it difficult for customers to track the full picture of brand activity across images and videos.

To solve this, Brandwatch partnered with VISUA and integrated its Visual-AI into the Brandwatch Consumer Research platform, using it to detect logos and brand marks across millions of images and videos each month. The solution delivered high precision and recall, enabled fast activation of new brands, and helped Brandwatch launch Image Insights, improving customer satisfaction, supporting near real-time campaign analysis, and helping the company win more clients and retain more users.

Brandwatch

Phill Agnew

Director of Product Marketing