Case Study: Brandwatch enhances brand monitoring with VISUA Visual-AI

Brandwatch analyzes 80% more visual mentions with VISUA

Brandwatch, a world-leading consumer intelligence platform, faced the challenge of analyzing visual media after discovering that over 80% of brand mentions on social media were image-only and contained no corresponding text. To retain their customers and provide a complete analysis, they needed a way to identify logos and brands within millions of images and videos. They turned to VISUA and its Visual-AI technology for a solution.

VISUA implemented its Visual-AI solution, which provided high precision, handled massive data volumes, and integrated seamlessly with Brandwatch's platform. This allowed Brandwatch to launch a new feature-set called Image Insights, revolutionizing their offering. The results included maximized customer retention and the ability to attract new clients around the world, significantly contributing to the company's continued global growth.

Brandwatch