Case Study: Zoom Media achieves 313% YoY programmatic revenue growth with Vistar Media

Zoom Media Generates 313% YoY Increase in Programmatic Revenue with Vistar Media

Zoom Media, Canada’s largest gym video entertainment network with screens in more than 750 fitness centers, partnered with Vistar Media to monetize its inventory programmatically. While the company was already generating revenue through Vistar’s open exchange, it was missing out on additional income by not using Private Marketplace Deals (PMPs) to better package premium inventory and work directly with buyers.

Vistar Media helped Zoom Media build and launch a PMP program, including training and support to sell premium deals to major agencies and trading desks. The result was a 313% increase in total revenue from 2018 to 2019, including 297% growth in open exchange revenue and 481% growth in PMP revenue, plus a 145% increase in Q4 revenue.

Zoom Media

Chris Corvetti

Vice President Sales and Marketing