Case Study: Yourhosting achieves a 37% lift in brand consideration with Vistar Media pDOOH

Yourhosting lifts brand consideration 37% with Vistar Media

Yourhosting, a Netherlands-based provider of web hosting and online business solutions, faced the challenge of efficiently reaching a niche audience of entrepreneurs and self-employed professionals who were difficult to identify through traditional advertising channels. To connect with these potential customers, they partnered with vendor Vistar Media and its Demand-Side Platform (DSP) to launch a programmatic digital out-of-home (pDOOH) campaign.

Vistar Media implemented a data-driven solution using audience intelligence to target high-value business professionals across strategic locations like transit hubs, urban panels, and retail malls. The campaign successfully drove significant mid-funnel metrics, resulting in a 37% lift in brand consideration, a 46% lift in brand interest, and a 25% improvement in brand image, effectively meeting Yourhosting's objective.

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