Case Study: Verdens Gang (VG) scores massive World Cup reach with Vistar Media

Verdens Gang drives 6.35M impressions with Vistar Media

Verdens Gang (VG), a Norwegian media giant, faced the challenge of cutting through the cluttered media landscape during the FIFA World Cup 2026. Their objective was to concentrate visibility and drive traffic during peak moments of audience engagement, moving beyond a standard always-on advertising approach. Partnering with vendor Vistar Media and its Demand-Side Platform (DSP), they sought a dynamic solution to deliver real-time match updates.

The solution implemented by Vistar Media involved using live API sports data to power dynamic creative on programmatic digital out-of-home (DOOH) screens. This allowed ads to automatically update with live scores, trigger celebratory messages for goals, and display final results, transforming public transit spaces into live sports dashboards. The campaign was a massive success, generating over 6.35 million impressions. It achieved precise impact, with over 527,000 impressions in a single day during a key match, solidifying VG's reputation as the premier destination for live football coverage.

Verdens Gang (VG)