Case Study: Rapport LA boosts FOX’s awareness, consideration, and tune-in intent with Vistar Media

To make noise about its upcoming TV series, The Masked Dancer, FOX and agency Rapport LA tapped Vistar Media to launch a data-driven, programmatic DOOH campaign across billboards, gas stations, urban panels and taxi tops in twelve core DMAs

Rapport LA partnered with Vistar Media on behalf of FOX to build awareness, consideration, and tune-in intent for the new reality competition series, *The Masked Dancer*. The challenge was to reach reality TV-loving consumers in a way that would drive real engagement across FOX’s target audience.

Using Vistar Media’s programmatic DOOH platform and open exchange, the campaign ran across billboards, gas stations, urban panels, and taxi tops in 12 core DMAs, with third-party audience targeting through TiVo data via LiveRamp’s Data Store. The campaign delivered an 8% lift in awareness, a 12% lift in consideration, and an 11% lift in tune-in intent, while also enabling first-to-market measurement for moving inventory.

Rapport LA

Melissa Christensen

Group Director