Case Study: Prominent Cold and Flu Medication Company boosts sales with Vistar Media

Prominent Cold and Flu Medication Company - Customer Case Study

Prominent Cold and Flu Medication Company partnered with Vistar Media to improve awareness, consideration, purchase intent, and store visits for its OTC cold and flu medication. The brand’s challenge was to reach consumers at the right moments and prove that digital out-of-home (DOOH) advertising could influence real-world sales.

Vistar Media used a mix of audience targeting, weather-triggered DOOH via IBM’s WEATHERfx, proximity targeting near retailers like CVS and Walgreens, and cross-screen mobile re-engagement across inventory such as billboards, grocery stores, office buildings, transit stations, and pharmacies. The campaign delivered a 10.3% lift in product sales, along with a 2% lift in awareness, 21% lift in consideration, and 23% lift in purchase intent, demonstrating measurable impact on both brand metrics and offline sales.