Case Study: Nature’s Way boosts immune-support reach with Vistar Media

Nature’s Way, one of the most recognized and trusted dietary supplements brands, sought to promote their line of Sambucus cold and flu products

Nature’s Way, a trusted dietary supplements brand, wanted to promote its Sambucus cold and flu products by reaching consumers at the exact moments they might feel symptoms or be considering immune support. To do this, Nature’s Way worked with Vistar Media and used programmatic digital out-of-home advertising to target real-life, in-the-moment purchase opportunities.

Vistar Media’s solution combined airport inventory, IBM Watson weather targeting, and private marketplace deals through its DSP to activate messaging across 33 DMAs, including a first-ever programmatic Times Square campaign. The campaign reached more than 18 million consumers, giving Nature’s Way broad, timely exposure with contextual and weather-triggered relevance.

Nature’s Way