Case Study: Mediahub and Twitch Boost Awareness, Consideration, and Tune-In Intent with Vistar Media

Mediahub - Customer Case Study

Mediahub partnered with Vistar Media to help Twitch boost awareness, consideration, and consumer intent for its 2021 “Hottest Days” campaign and Gaming Gathering content. The challenge was to reach the right gaming audience at the right moments leading up to major event sessions from brands like Nintendo, Xbox, and others.

Using Vistar Media’s programmatic digital out-of-home platform, Mediahub activated targeted billboards and mall inventory nationwide, leveraging mobile app-based audience data, movement analysis, and dynamic creative sequencing through PushSpring and Vistar’s exchange and private marketplace deals. The campaign reached 13 million consumers and delivered measurable lifts of 16% in awareness, 38% in consideration, and 23% in tune-in intent.

Mediahub