Case Study: Major Computer Technology Company boosts awareness, consideration, and purchase intent with Vistar Media

Major Computer Technology Company - Customer Case Study

Major Computer Technology Company worked with Vistar Media to drive awareness, consideration, and purchase intent across its small business and consumer product lines. The challenge was to reach consumers in relevant real-world environments and create measurable impact across the funnel using digital out-of-home advertising.

Vistar Media used its proprietary DOOH technology to activate campaigns across transit stations, gyms, movie theaters, billboards, retailers, and sports entertainment centers, then identified exposed device IDs for privacy-safe retargeting through LiveRamp and the brand’s DSP. The approach delivered strong results, including +54% lift in awareness, +19% lift in consideration, and +27% lift in purchase intent, while retargeted users showed 5x higher CTR than audio, 2x higher CTR than online video, and an 8% lift in video completion rate over online video.