Case Study: REI boosts awareness and store visits with Vistar Media

Large REI - Retailing Company - Customer Case Study

REI, a large retail company, wanted to grow awareness of its #OptOutside initiative among existing customers and new audiences. The brand partnered with Vistar Media to help reach consumers across multiple touchpoints, using cross-screen mobile and digital out-of-home (DOOH) media to engage people in key markets including Washington, D.C., Denver, and San Francisco.

Vistar Media used REI’s first-party audience data, anonymized through LiveRamp, along with location data and geospatial technology to target customers based on their real-world movement patterns. The campaign delivered strong measurable results for Vistar Media and REI, driving a 14% lift in awareness, 9% lift in consideration, 7% lift in purchase intent, and a 3.6x lift in store visits.