Case Study: Intersport drives a 37% lift in store visits with Vistar Media pDOOH

Intersport drives a 37% lift in store visits with Vistar Media

Intersport, a leading global sporting goods retailer, sought to shift its brand perception from a transactional retailer to a community-centric hub and drive measurable visits to its physical stores in Denmark. To meet this challenge, they partnered with Vistar Media and leveraged its Demand-Side Platform (DSP) for a programmatic digital out-of-home (DOOH) campaign.

Vistar Media implemented a data-driven solution using precise audience and proximity targeting across high-traffic urban environments. The campaign delivered 4.8 million impressions and successfully drove a +37% incremental lift in physical store visits, proving the strategy effectively converted digital inspiration into measurable retail action.

Intersport