Case Study: MaxTV achieves programmatic revenue growth with Vistar Media

How MaxTV’s Partnership with Vistar Quickly Resulted in Programmatic Revenue

MaxTV, Canada’s largest provider of interactive digital notice boards in residential condominiums, was new to programmatic and needed a partner that could provide ongoing support, education, and guidance on digital out-of-home (DOOH). They turned to Vistar Media and its SSP to help them understand how to make the most of their programmatic technology.

Vistar Media provided MaxTV with a dedicated account manager to support integration, answer questions, and shape monetization strategy. As a result, MaxTV quickly got up and running on the Vistar SSP and has since seen significant programmatic revenue growth, with campaigns from brands like Rexall, CBC, Reebok, and Sobeys.

MaxTV

Brett Martin

Business Development, Programmatic