Case Study: Global Big Box Retailer boosts grocery pickup awareness and app downloads with Vistar Media

Global Big Box Retailer - Customer Case Study

Global Big Box Retailer worked with Vistar Media to promote awareness, consideration, and app downloads for its new grocery pickup offering. The challenge was reaching busy, on-the-go moms in a way that would drive interest in the service and encourage online grocery ordering.

Vistar Media used its geospatial technology to build a custom “Busy Moms” audience, then combined that segment with proximity targeting around priority store locations and multiple DOOH venue types within a 10-mile radius. Vistar Media also ran brand studies and repeated the strategy across multiple flights, generating measurable lift of +9% in awareness, +15% in consideration, and +15% in download intent, with multi-venue exposure delivering the strongest results.