Case Study: Retail Banking Company drives branch awareness and foot traffic with Vistar Media

Generate awareness of and drive foot traffic to the flagship branch’s grand opening

Retail Banking Company worked with Vistar Media to promote awareness of and drive foot traffic to its flagship branch grand opening. The bank needed to reach the right local audience and build interest in opening new accounts while encouraging in-person visits.

Vistar Media used mobile carrier data to define the “Modern Optimists” audience, mapped their movement patterns, and activated digital out-of-home ads, then re-engaged exposed consumers on mobile through real-world retargeting. The campaign delivered strong lift for Retail Banking Company, including +270% in branch location awareness, +78% in consideration, +30% in intent to open an account, and +97% in foot traffic, with cross-screen exposure and optimization helping improve performance throughout the campaign.