Case Study: Stake achieves stronger app installs and brand awareness with Vistar Media

Enabling Australians to easily access the US stock market, Stake, a leading digital brokerage, partnered with Vistar Media and Bench to execute a cross-channel marketing campaign deeply rooted in digital out-of-home

Stake, a leading digital brokerage helping Australians access the US stock market, wanted to build brand awareness, drive mobile app installs, and increase engagement with existing customers. To support this challenge, Stake partnered with Vistar Media and Bench on a cross-channel digital out-of-home campaign.

Vistar Media used the client’s encrypted CRM data, advanced dayparting and geo-localisation, and device ID passback to target the right audiences in suburban areas and the CBD, then retarget them across digital channels through Bench. The campaign delivered 1.1 million DOOH impressions, a 219% lift in mobile app installs, a 54% purchase-to-install rate, and 38K+ device IDs for cross-channel retargeting, showing strong measurable impact from Vistar Media’s approach.

Stake

Bryan Wilmot

Chief Marketing Officer