Case Study: Ami Paris drives awareness for its new flagship opening with Vistar Media

Ami Paris reaches 880K+ impressions with Vistar Media for a Paris flagship launch

The luxury brand Ami Paris faced the challenge of creating anticipation and awareness for the opening of its new flagship store and an exclusive summer pop-up in Paris. Their objective was to turn the location into a destination and encourage nearby consumers to visit. To meet this challenge, they partnered with Vistar Media and leveraged programmatic DOOH.

Vistar Media implemented a hyper-local programmatic DOOH solution using a Demand-Side Platform (DSP) and day-parting. The campaign targeted a 1.2 km radius around the new store on 206 premium screens, running during peak shopping hours. This strategy delivered over 880,000 impressions to a high-value audience in the right context, successfully driving awareness and potential store footfall while preserving the brand's exclusive positioning.

Ami Paris