Case Study: Village Cinemas enhances loyalty rewards with Movio

Village Cinemas launches Vrewards with Vista after insights from 15,000 customers

Village Cinemas sought to refresh its existing Vrewards loyalty program to provide more value and flexibility to its members. They partnered with Vista's Movio division, leveraging Movio Cinema and Movio Experts, to re-evaluate their member communications strategy and redesign the program to better meet customer expectations.

Vista's Movio team analyzed customer data to refine the loyalty program's structure and communication approach. They implemented a new points-based system rewarding all spending and revamped email design and segmentation. The solution provided members with personalized benefits and greater choice, successfully relaunching the enhanced Vrewards program.

Village Cinemas