Case Study: United Cinemas saves time and boosts moviegoer engagement with Vista Cloud

United Cinemas cuts weekly newsletter time from 5–7 hours to 30 minutes with Vista Cloud

United Cinemas, a cinema chain with sites across Australia and New Zealand, faced a significant challenge in creating weekly moviegoer newsletters. The process was extremely time-consuming for their small team, taking hours to source official film imagery and accurate information for each of their locations using their previous software.

By adopting Vista Cloud and its Movio Cinema EQ solution, Vista provided United Cinemas with a seamless transition and integrated tools that streamlined their workflow. The result was a dramatic reduction in the time required to create campaigns, from 5-7 hours per week down to just 30 minutes. This efficiency saving allowed United Cinemas to explore new personalized engagement opportunities and improved the stability of their online ticket sales.

United Cinemas