Case Study: TGV Cinemas boosts loyalty marketing and attendance with Vista’s Movio Cinema

TGV Cinemas grows MovieClub to 500,000 members with Vista

TGV Cinemas, a premier film exhibition company and the second-largest cinema chain in Malaysia, sought to improve its communication strategy and targeting for its over 500,000-member loyalty program. The challenge was to speed up their workflow and better target their MovieClub members without relying on their internal IT team. They turned to vendor Vista's product, Movio Cinema, for a solution.

Vista implemented its Movio Cinema platform, which is custom-made for the cinema industry. This provided TGV Cinemas with the ability to independently filter and segment their loyalty members, improving personalization and offers. As a result, Vista's solution helped TGV increase its email open rates and overall cinema attendance.

TGV Cinemas