Case Study: Picturehouse Cinemas boosts marketing efficiency and campaign performance with Movio Cinema from Vista

Picturehouse Cinemas sends 1,500+ campaigns with Vista in its first year

Picturehouse Cinemas, a popular UK exhibitor with a large loyalty program, faced a challenge with its original email marketing tool. The platform was difficult to use, required frequent IT department involvement, and was consequently underutilized for communicating with its members. This led them to seek a new solution, implementing the Movio Cinema platform from vendor Vista.

By using Movio Cinema, Picturehouse empowered over 40 staff members to manage campaigns without IT support, enabling more precise and creative marketing. The vendor's solution allowed the cinema group to send over 1,500 campaigns in its first year, significantly improving efficiency. This successful implementation was recognized when Picturehouse won the 'Cinema Marketing Campaign of the Year' award.

Picturehouse Cinemas