Case Study: Maya Cinemas boosts guest value and loyalty with Vista Subscriptions

Maya Cinemas hits break-even in 3 months with Vista Subscriptions

Maya Cinemas, a cinema chain focused on serving family-oriented Latinx communities, sought a new way to provide value and foster loyalty among its guests. The challenge was to create a compelling subscription program that aligned with their core values and grew engagement. They partnered with vendor Vista to implement its Subscriptions service.

Vista provided the solution by building the Maya!Mas subscription program, which offered flexible ticket plans and additional benefits like concessions discounts. The implementation was supported by a dedicated technical team from Vista. The results were highly successful; Maya Cinemas hit its break-even goal within three months and subsequently doubled program participation by December, with weekly redemptions accounting for 1-2% of total ticket sales.

Maya Cinemas