Case Study: Marcus Theatres strengthens cinema loyalty and engagement with Vista

Marcus Theatres unifies 887 screens across 68 locations with Vista

Marcus Theatres, a major cinema chain, faced the challenge of integrating the loyalty program from its newly acquired Wehrenberg Theatres circuit. The two programs had different point structures and ran on separate systems, making it difficult to engage the new members and create a unified customer experience. They worked with vendor Vista and used its Loyalty service alongside Movio's marketing platform to address this.

The solution implemented by Vista involved replicating the Marcus loyalty program within Vista's Loyalty system to create a seamless transition. This allowed Marcus to convert Wehrenberg members while retaining their transaction history for targeted communications via Movio. The result was a successful merger of the member bases, enabling highly targeted campaigns that increased member engagement and generated incremental visits and revenue for Marcus Theatres.

Marcus Theatres