Case Study: Goodrich Quality Theaters improves its loyalty program with Vista and Movio Experts

Goodrich Quality Theaters redesigns loyalty program across 273 screens with Vista

Goodrich Quality Theaters, a significant Midwest exhibitor, sought to evolve its longstanding Frequent Moviegoer Club loyalty program. To meet this challenge, they partnered with vendor Vista and implemented Movio Cinema, integrating it with their Vista Cinema point of sale system. They also retained the strategic Movio Experts service for additional executive guidance.

The Vista solution involved using Movio Cinema's analytics to segment the loyalty member base and conduct a survey to validate findings. This analysis led to a complete redesign of the loyalty program with new features and benefits, the establishment of key performance indicators, and recommendations for campaigns. The vendor's work provided a clear schedule of priorities for implementation, helping Goodrich improve its operations.

Goodrich Quality Theaters