Case Study: United Cinemas saves time and boosts moviegoer engagement with Vista Cloud

United Cinemas embrace Vista Cloud’s capabilities to enhance their Moviegoer Engagement

United Cinemas, a cinema chain with 9 sites across Australia and New Zealand, faced a significant challenge in creating weekly moviegoer newsletters. The process was extremely time-consuming, taking many hours to source official film imagery and accurate information, which diverted valuable resources from other opportunities. This led them to adopt Vista Cloud and its Movio Cinema EQ solution from vendor Vista Group.

The solution from Vista Group streamlined the campaign creation process, reducing the time spent from 5-7 hours per week to just half an hour. The integration with MovieXchange provided easy access to studio-approved assets, while personalization features opened new avenues for engagement. As a result, United Cinemas saved an immense amount of time, gained more stable online operations, and unlocked new opportunities to enhance their loyalty program and overall moviegoer engagement.

United Cinemas

Nick Scott

Head of Content & Programming