Case Study: Village Cinemas grows loyalty engagement with Vista Group's Movio Cinema and Movio Experts

The Village Movie Club Enhanced And Improved With Movio Cinema And Movio Experts

Village Cinemas, an Australian cinema exhibitor, sought to improve its Village Movie Club loyalty program by adopting a more data-driven approach. Their challenges included effectively administering the program, capturing full transactional records, and optimizing it for better value. They worked with vendor Vista Group and leveraged its Movio Cinema platform and Movio Experts consulting service to address these issues.

Vista Group implemented its Movio Cinema solution to provide sophisticated data analysis and campaign management, which was later enhanced by an expert consultation to redesign the program. The results included a significant improvement in understanding member behavior, the ability to build relevant campaigns, and a measurable impact featuring higher email open and conversion rates, clear spikes in retail sales, and a significant increase in contactable members.

Village Cinemas

Mohit Bhargava

General Manager – Marketing & Sales