Case Study: Showcase Cinemas achieves better loyalty performance with Vista Group's Movio Cinema

Showcase Cinemas Targets Better Loyalty Performance

Showcase Cinemas, a major cinema exhibitor, sought to improve the performance of its Starpass loyalty program, which was not optimized to meet company objectives. With a small marketing team, they needed a way to better target members with personalized communications and streamline their processes. They partnered with vendor Vista Group and implemented its Movio Cinema platform and Movio Experts' Strategic and Operational Services to address these challenges.

The solution from Vista Group enabled highly targeted and more personalized email campaigns, leading to high improvements in open rates and click-through rates. Movio's Strategic Services provided a comprehensive report with recommendations to maximize guest satisfaction and drive incremental returns. The Operational Services allowed the small Showcase Cinemas team to communicate with greater frequency and effectiveness, resulting in measurable gains in ROI from promotions and a significantly higher visitation rate for targeted campaigns.

Showcase Cinemas

Stephen Macropoulos

Customer Relations Marketing Manager