Case Study: Maya Cinemas drives guest value and loyalty with Vista Subscriptions

Maya Cinemas Making waves with Subscriptions

Maya Cinemas, a cinema chain focused on serving family-oriented Latinx communities, sought a new way to provide greater value and foster loyalty among its guests. The company partnered with vendor Vista Group to implement a subscription program, recognizing the need for an intelligent solution that would align with their core values and business goals.

Vista Group provided its Subscriptions module to create the Maya!Mas program, which offered flexible ticket plans and additional benefits like discounted concessions. The solution was successfully integrated with support from Vista's technical team. The results were highly positive; Maya Cinemas hit its break-even goal within just three months and had doubled program participation by December 2022, with subscriptions consistently accounting for 1-2% of their weekly ticket sales.