Case Study: Cinemark Brazil boosts marketing success with Vista Group’s Movio Cinema

Cinemark Brazil Integrates POS With Movio Cinema To Boost Marketing Success

Cinemark Brazil, a major cinema chain and market leader in Brazil, sought to enhance the marketing effectiveness of its Cinemark Mania loyalty program. Their challenge was a fragmented, home-grown system that prevented targeted marketing and campaign analysis, forcing them to rely on broad email blasts. They enlisted Movio to implement its Movio Cinema platform, but a significant technical barrier existed as their Brazilian point-of-sale system, Ingresso, differed from the Vista system used by other Cinemark territories.

Movio developed a generic API to seamlessly integrate the Ingresso POS with the Movio Cinema platform, enabling a cost-effective and rapid connection. This solution allowed Cinemark Brazil to achieve precise segmentation of its 4 million loyalty members, leading to highly targeted communications and measurable marketing success. The implementation provided a clear return on investment by enabling faster, more relevant campaigns that demonstrably increased guest spending and engagement.

Cinemark

Bettina Boklis

Marketing Manager