Case Study: FindFocus achieves a 70% speaker closing rate for the Pareto Summit with Visme

How a Virtual Summit Used Infographics for Speaker Outreach

FindFocus, led by Martin Boeddeker, needed a way to turn a 2,000‑word pitch into a snappy, visual promotional tool to recruit high‑quality speakers for the Pareto Virtual Summit. They chose Visme as the vendor, using its infographic templates, easy design interface and social/offer‑stack graphics to condense and present the pitch professionally.

Visme’s templates, image‑cropping tools, Brand Kit and publishable infographic URLs let FindFocus produce a single, polished infographic to send with outreach emails; the result was a 70% closing rate from approached speakers, faster outreach creation, and reusable visuals for blog and social promotion. Visme’s platform delivered the measurable impact and time savings Martin needed to scale the summit.

FindFocus

Martin Boeddeker

Pareto Summit