Case Study: TransFX achieves increased industry awareness, higher engagement and major cost & time savings with Visme

How a CMO is Using Infographics to Growth Hack a Startup

TransFX, a one-year-old startup developing the first U.S. Trucking Futures Contracts, faced the challenge of evangelizing a complex, never-before-seen product to an industry unfamiliar with futures. Lisa McGinty, TransFX’s Chief Marketing Officer, needed an easy-to-use design tool to create infographics, presentations and social graphics that could build awareness, excitement and engagement ahead of product launch — and chose Visme as the platform to do it.

Using Visme’s design software, TransFX produced editorial infographics, social posts and webinar materials as part of a growth-hacking strategy, enabling a one‑stop webinar process and rapid one-off edits. Visme helped the team save over 100 hours and “hundreds, if not thousands” of dollars versus outsourcing, while driving measurable increases in impressions, page views and engagement on LinkedIn and Twitter.

TransFX

Lisa McGinty

Chief Marketing Officer