Case Study: Career Karma achieves major website traffic growth with Visme's downloadable PDF guides

How a Career Prep App Increased Website Traffic With Downloadable PDF Guides

Career Karma, a career prep app, needed a way to produce comprehensive, visually appealing PDF guides and marketing visuals without relying on a graphic designer. They turned to Visme, using its customizable white‑paper/PDF templates, infographics tools and Brand Kit to quickly plug in content and maintain consistent branding across downloads and landing pages.

Visme’s intuitive templates, slide library and Brand Kit allowed Career Karma to create embedded PDFs and infographics that drove measurable results: their initial Visme-designed report became their second-highest traffic page, most pages with Visme-made PDFs are now top traffic drivers, and a remote-working guide landing page generated 16% of the site’s daily traffic. With Visme, Career Karma is scaling to roughly three guides a week and building a centralized resource library to continue growing site engagement.

Career Karma

Chad M.

Editor in Chief & SEO