Case Study: Vermeer Southeast achieves centralized in-store content distribution and increased customer engagement with Visix

Vermeer Southeast - Customer Case Study

Vermeer Southeast, a 10‑location dealer for global heavy‑equipment maker Vermeer serving Alabama, Georgia and Florida, had long used in‑store screens but with no content strategy—just repetitive video loops that failed to engage customers or staff. When marketing director Jon Hutson joined, he needed an affordable, flexible digital signage platform to centralize and refresh content across all showrooms.

They deployed Visix’s AxisTV Signage Suite and cloud CMS, installing media players behind each main screen and rolling out three‑zone playlists (product promos, used equipment listings, and events/employee news) plus a historical entrance display at the Marietta flagship. The solution made remote content management simple, enabled on‑the‑fly updates, preserved bandwidth with store‑and‑forward players, and drove measurable engagement: longer customer dwell times, happier staff seeing recognition for milestones, reliable high‑quality playback, and clear opportunities for future expansion.

Vermeer Southeast

Jon Hutson

Marketing and Communications Director