Case Study: Vermeer Southeast boosts in-store engagement with Visix digital signage

Vermeer Southeast connects 10 stores with Visix digital signage

Vermeer Southeast, a dealer of Vermeer heavy equipment with 10 locations, faced a challenge with its in-store screens, which lacked a strategic content plan and were merely running repetitive video loops. The company sought an affordable yet highly visual and flexible digital signage platform to better communicate with customers and employees, leading them to the vendor Visix and its AxisTV Signage Suite software.

Visix implemented its cloud-based CMS and media players, allowing for centralized content creation, scheduling, and distribution to all 10 stores. This solution provided the flexibility to target content to specific screens and zones, refreshing it regularly. The results included dramatically increased screen engagement from both customers and employees, with longer dwell times reported, and the system brought enormous value and efficiency to the marketing director's workflow, who can now manage the entire network remotely.

Vermeer Southeast