Case Study: University of Wisconsin–Madison streamlines campus digital signage with Visix

University of Wisconsin–Madison streamlines 41-screen digital signage with Visix

The University of Wisconsin–Madison's Wisconsin Union sought to streamline and centralize its digital signage operations across its two high-traffic buildings, Memorial Union and Union South. The challenge was to manage a variety of niche information systems and provide dynamic, targeted content to diverse audiences while maintaining brand consistency. They partnered with vendor Visix to implement the AxisTV Signage Suite platform.

Visix implemented a cloud-based digital signage solution that included 15 unique channels of information across 41 screens. The solution integrated custom data feeds for event schedules, transportation, and live information, and established visual brand unity. This resulted in streamlined operations, consistent and targeted communications for visitors, and simplified content updates for the marketing team. The university now benefits from a centralized system with robust support from Visix and its partners.

University of Wisconsin–Madison