Case Study: Oregon State University Memorial Union improves student communication and cuts paper waste with Visix AxisTV digital signage

Oregon State University Memorial Union - Customer Case Study

Oregon State University’s Memorial Union, the oldest student union in Oregon, needed a more effective and sustainable way to communicate with its 22,000 students and daily visitors. Traditional poster campaigns were costly, time-consuming and ineffective, and campus surveys and focus groups made clear students wanted better ways to learn about events and services.

The Union implemented Visix AxisTV digital signage—eight 46-inch screens integrated with the event management system—allowing departments and student groups to post dynamic content centrally. The change dramatically cut paper use and staff time, improved promotion ROI (digital promos outperformed newspapers and flyers), boosted student engagement with motion-graphics content, and spurred interest from other departments to adopt screens.

Oregon State University Memorial Union

Kent Sumner

Assistant Director