Case Study: Norris University Center achieves greater campus reach and ad revenue with Visix AxisTV digital signage

Northwestern University Norris Center - Customer Case Study

Northwestern University's Norris University Center, a busy campus hub servicing over 7,000 people a day, faced the challenge of communicating events, room schedules and advertisements across high-traffic areas while reducing paper waste and giving student groups and departments easy control over content.

They implemented "Norris TV" with AxisTV digital signage on 40–46" LCDs fed by three channel players, combining internal ads, EMS scheduling feeds and a weather/announcement ticker; content is submitted via an online form. Selling week-long ad blocks ($20 for departments, $10 for student groups) has increased revenue each quarter, cut paper usage, improved engagement, and paved the way to expand digital signage and room signs.

Norris University Center

James McHaley

Marketing Manager