Case Study: Mountain Empire Community College achieves broader community reach and increased enrollment with Visix AxisTV digital signage

Mountain Empire Community College - Customer Case Study

Mountain Empire Community College (MECC), based in Big Stone Gap, VA, serves a regional population of over 100,000 despite the town itself having under 6,000 residents. Facing an outdated “dinosaur” TV-and-DVD signage setup, the college needed a modern, easy-to-manage way to reach students and the wider community with timely announcements, event info and course promotions.

MECC implemented Visix AxisTV digital signage with media players driving campus LCDs, a local Comcast cable channel (channel 60), and additional high-school displays using a split-screen layout, tickers and background audio. Content is created centrally by the PR team and updated instantly, leading to increased class registrations from cable viewers, broader departmental participation, and a simpler workflow that replaced printed posters and obsolete equipment.

Mountain Empire Community College

Ron Vicars

Vice President