Case Study: MIT improves campus communication and wayfinding with Visix digital signage

MIT expands campus communications with Visix across 11 Infinite Corridor displays

The Massachusetts Institute of Technology (MIT) needed a modern solution to effectively communicate with its large and diverse student body across its architecturally significant campus. Their challenge was to replace outdated paper signs and a basic PowerPoint-based system with a unified, sustainable platform that could support student-driven content without detracting from the campus's aesthetics. They partnered with vendor Visix to implement the AxisTV Signage Suite.

Visix provided a flexible digital signage system that allowed various departments and student groups to drive their own content. The solution included custom interactive wayfinding for complex buildings and a self-funding model where groups pay to display messages. The results were highly positive, with widespread adoption across campus. Measurable impacts included an increase in flu shot appointments at MIT Medical attributed to the displays and a system that pays for its own equipment replacement costs. The vendor, Visix, delivered a proven, scalable platform that met MIT's communication goals.

MIT