Case Study: Cramer achieves dynamic, easily updated creative displays for clients and staff with Visix AxisTV

Cramer - Customer Case Study

Cramer, a Norwood-based digital marketing and event solutions agency with extensive in-house production capabilities, needed a better way to showcase its work to frequent on-site clients and to deliver up-to-the-minute, personalized content. Moving beyond a DVD video loop, the challenge was to find an easy-to-use digital signage system that non-developers could update quickly and that would make a strong first impression during client visits.

Cramer deployed AxisTV (installed by HB Communications) to power a four-block branded lobby layout—featuring a video highlight reel, company news, visitor welcome, and utility feeds—and a second cafeteria channel for internal project showcases. The system’s simple workflow (one operator per channel plus discipline ambassadors who submit ready-to-publish content) sharpened client conversations about digital signage, consistently presents their creative work, boosts internal awareness of projects, and requires minimal ongoing resources.

Cramer

Rob Everton

Director