Case Study: Central Baptist Hospital improves visitor communication with Visix digital signage

Central Baptist Hospital expands digital signage to nearly 30 displays with Visix

Central Baptist Hospital, part of the Baptist Healthcare System, sought a better way to reach visitors with news about its services. The marketing and administration teams wanted to move beyond traditional printed materials and TV ads to use digital signage for more targeted communication in common areas, but were concerned about the potential strain on their IT network. They partnered with Visix and implemented its AxisTV digital signage software to address this challenge.

The Visix solution used a network-friendly approach where content is pushed to media players and then directly to the nearly 30 displays, minimizing bandwidth use. The hospital integrated the software with its existing event management system for automated scheduling displays and praised the layout flexibility for creating customized content zones. The results included timely information delivery and high satisfaction from both employees and the public, leading to plans for a system-wide expansion across their six-hospital network.

Central Baptist Hospital